Our Service
Inbound Marketing Co., Ltd.
Our Services
Digital Marketing
Search Engine Optimization (SEO)
- Techniques: Our SEO strategies include on-page optimization, keyword research, link building, and content creation. We focus on improving website structure, enhancing page load speeds, and ensuring mobile-friendliness to boost rankings.
- Past Results: We helped a property management firm increase their organic search traffic by 120% within a year. Our comprehensive SEO plan improved their search engine rankings, resulting in higher visibility and more inquiries from potential clients.
Pay-Per-Click Advertising (PPC)
- Overview: Our PPC services involve creating and managing paid ad campaigns on platforms like Google Ads and Bing Ads. We conduct thorough keyword research, craft compelling ad copies, and continuously optimize bids and targeting to maximize ROI.
- Benefits: PPC allows for immediate visibility in search results, precise audience targeting, and measurable results. It’s an effective way to drive traffic and generate leads quickly.
- Case Studies: A commercial real estate client experienced a 35% increase in qualified leads and a 20% reduction in cost-per-lead after we revamped their PPC campaign, focusing on high-intent keywords and optimizing ad spend.
Content Marketing
- Importance of Content: Quality content is essential for building trust and authority. It helps attract and engage your target audience, improving your brand’s credibility and visibility online.
- Examples: We create a variety of content types including blog posts, articles, infographics, videos, and whitepapers. For a residential real estate client, our content strategy led to a 60% increase in website traffic and significantly improved their lead generation efforts.
Email Marketing
- Campaign Strategies: Our email marketing strategies involve personalized and segmented email campaigns that nurture leads and build customer loyalty. We focus on crafting compelling subject lines, engaging content, and clear CTAs.
- Success Metrics: We track key metrics such as open rates, click-through rates, and conversion rates to gauge the success of our email campaigns. One of our campaigns for a property development company achieved a 25% increase in engagement and a 15% boost in sales inquiries.
Our Services
Marketing Consulting
Strategy Development
- Process: Our strategy development process involves a thorough analysis of your business goals, market environment, and competitive landscape. We then create a detailed marketing plan that includes clear objectives, targeted tactics, and performance metrics.
- Examples of Strategic Plans: For a real estate developer, we developed a comprehensive marketing strategy that included market segmentation, branding initiatives, and a multi-channel promotional plan, resulting in a successful project launch and high pre-sales.
Market Research
- Methodologies: We employ a mix of qualitative and quantitative research methods, including surveys, focus groups, competitor analysis, and market trend analysis. This ensures we gather comprehensive insights to inform your marketing decisions.
- Case Studies: Our market research for a property management firm identified key market trends and customer preferences, leading to the development of targeted marketing campaigns that increased tenant retention rates by 30%.
Brand Positioning
- Importance: Effective brand positioning differentiates your business from competitors and establishes a unique value proposition in the minds of your target audience.
- Techniques: We use techniques such as SWOT analysis, customer personas, and competitive analysis to define and communicate your brand’s unique strengths.
- Success Stories: We helped a real estate agency reposition their brand to focus on luxury properties, resulting in a 40% increase in high-value inquiries and a stronger market presence.
Performance Analysis
- Tools Used: We utilize advanced analytics tools like Google Analytics, SEMrush, and HubSpot to track and measure the performance of your marketing efforts. This includes monitoring key performance indicators (KPIs) such as traffic, conversion rates, and ROI.
- Past Results: By conducting a detailed performance analysis for a residential real estate client, we identified optimization opportunities that led to a 25% improvement in lead conversion rates and a 15% increase in overall marketing ROI.
Social Media Marketing